FIFA Bootroom 2021
The boot room was an episodic content series created to support the global launch of FIFA 21. Short teasers of famous footballers playing FIFA were used to create hype for the release of the game.
I helped to develop the visual language of the videos which was hyper-energetic, full of memes and referencing retro and modern gaming. The visual concept was an ode to the internet and video game culture as well as football culture.
I created a range of 2d and 3d motion design assets that were used across the campaign.